some of the brands I've worked with
I'm a strategist that helps to design products, services, and experiences that will elevate your brand.
some of the brands I've worked with
A brand is not what it says it is, it is something to be experienced.
A product that genuinely improves your everyday. A service that gives you some time back. An experience that raises an unexpected smile.
Each interaction with a brand leaves an impression. One you will tell others about, good or bad.
I help to create products, services, and experiences, both digital and physical, that will make your brand one of the good ones.
It often feels like everything’s the same. A sea of products and services with different names, colours, and claims, but all offering pretty much the same thing.
So how is someone to choose? And how do you create a brand that not only stands out, but succeeds over the long term?
For me, it’s through the actual experience of using that product or service or interacting with that brand. Long gone are the days when advertising alone holds the power to create a convincing, sustainable brand.
Customers make up their own minds as to whether a brand is for them, based on their experience of it.
how I can help
Q.
How can we improve our current service?
Assessing what’s working well and what could be better, to design a greater service offering.
akt →Google →
Q.
How do we create stand-out brand experiences?
Designing signature moments across the customer journey to bring the brand to life.
Google →Virgin Active →
Q.
How can we expand how people experience us?
Taking existing services into new spaces, whether that’s digital or physical.
akt →Google →
Q.
How must we evolve to meet new customer needs?
Understanding what customers now expect — and will expect in the near future — and developing an intelligent response.
akt →Virgin Active →
Q.
How might emerging technology change what we do?
Harnessing the power of nascent technologies to have a positive, rather than negative, impact on your brand.
NEOM →Virgin Holidays →
Q.
What will our sector look like in the future, and what services will we need to offer?
Scanning the horizon to understand how your brand’s proposition needs to evolve.
NEOM →Virgin Active →
my approach
What people value
What people value
What people
What people
value
value
The work begins by understanding people:
what they value, expect, enjoy and struggle with
What’s possible
What’s possible
What’s
What’s
possible
possible
Exploring what’s possible:
whether that’s powered by people, technology, or both
What makes sense
What makes sense
What makes
What makes
sense
sense
Finding opportunities that feel right for a brand:
relevant, meaningful, and distinct
examples of my work
Virgin Active
akt
Shawbrook
my process
01
Getting close to the people, brand, product or service and current experience through research, observation, data and conversations.
02
Identifying unmet needs, moments that matter and places where there is room to create something more useful, distinctive or valuable.
03
Turning opportunities into propositions, products, services, interactions and experience concepts.
04
Developing the strongest directions into something people can see, test and act on — a prototype, a set of principles, a roadmap or a clear strategic story.
I’m an independent strategist with 20 years' experience across innovation, product, service, brand, digital, physical environments, media and emerging technology.
I’ve worked in advertising and media agencies, digital specialists, design studios, business consultancies, brand marketing teams, and tech start-ups, and with brands large and small from around the world.
I’m curious, empathetic, diligent and personable. I like getting close to the people using an experience, putting myself in their shoes and turning complex challenges into clear, tangible strategies and ideas.
More about me →